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Opening Presentation

Craig Hayman, General Manager of Industry Solutions – IBM

digitalPhysical

PANEL: Where Digital Meets Physical

Engaging with Customers Across All Channels (retail/ecommerce/mobile). This segment, in the first Breakout session, will explore how different companies’ engage their customer base across all technology platforms.

ciomeetcmo

PANEL: CIO Meet CMO

Which CxO Drives Technology Buying Decisions? This segment, in the first Breakout Session, looks beyond the collection and reporting of customer information and focuses on the how companies are harnessing data to accurately forecast buying patterns and deliver actionable intelligence.

leveraging

PANEL: Leveraging Customer Intelligence

Gathering and Analyzing Data to Predict Customer Behavior. This segment, in the first Breakout Session, will look at how companies are collecting data for their business to increase sales and enhance the customer experience, specifically data from unstructured data sources like social media.

ta_talks

Luncheon Presentation

Remarks from TONY ALMEIDA, Senior Advisor to the Governor, Jobs and the Economy

buildingbrand

PANEL: Building Your Brand in the Age of the Customer

How Access to Information Empowers the Consumer. This segment, in the second Breakout Session, will look at how access to information has leveled the playing field between buyer and seller

transparency

PANEL: Transparency v. Privacy

Protecting Your Customer Data. This segment, in the second Breakout Session, will discuss the pros and cons of consumer privacy that has been brought on by new technologies.

marketing

PANEL: The Evolution of Marketing

Bringing Science to the Art of Marketing. This segment, in the second Breakout Session, will explore how the emergence of new technologies and access to ‘more’ information has changed companies’ marketing strategy.

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Closing Presentation (General Session)

How to Scientifically Capture, Convince and Close more business. Presented by PATRICK RENVOISE author of Neuromarketing: Understanding the buy button inside you customers’ brain.

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windmill_icon2013 State of Technology

Title Sponsor IBM

This conference brings together leaders from across sectors and functions to discuss how technology is helping businesses and organizations thrive.

This year’s theme, Customer-Driven Business, will look at the role technology plays in the customer relationship. This conference will feature senior executives from across sectors and functional responsibilities.

hotelWHERE:

Sheraton Imperial Hotel

4700 Emperor Boulevard, Durham, NC 27703


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Map & Directions

OVERNIGHT ACCOMODATIONS:

The Sheraton Imperial Hotel has offered conference attendees a discounted rate of $110 for the evening of April 24. Call 919.941.5050 to reserve your room and mention NCTA and this conference. Available only while quantities last.

Sponsors
Accenture
Salesforce
Small Footprint
Northeastern University
Earthlink Business
New Horizons
Cherry Bekaert
Peak 10
Railinc
Cisco
Poyner Spruill
SAS
Aventis Systems
EMC
Sentinel Data Centers
TWCBC
CAD
Vocus
Freudenberg IT
DukeNet Communications
ccci
Data Chambers